DIGITAL PRINTING

In 1990, Balmar was a "beta" adopter of print-on-demand technology and we have never looked back. Today, we blend our traditional offset and our digital print capabilities to support the evolving communications needs of our customers -- and their customers.

Balmar uses the latest front-end technology and high-volume digital print engines to support the short-run black & white and color production needs of our customers. Using Xerox® 6000 series print engines equipped with Xerox's PDF-based Freeflow® workflow, our 24-hour digital print operations can produce well over 1 million black & white pages a day. With full-variable data capability, customized or personalized pieces can be generated to communicate with an audience of one.

Our digital color production options make use of the latest technologies to produce cost-effective, high-quality color products with the ability to add new levels of customization that will deliver a unique message to each reader.

By using a range of digital color options, Balmar can tailor solutions that fit the specific need and budget for each project. The Indigo 5000 (7-color) and NexPress 2100, as well as the 4-color, waterless DirectPress 5634, give you choices that other digital print providers cannot. Our array of digital color devices supports a broad range of paper sizes, weights, and finishes and can provide exact PMS color matches when needed. Today, digital color is the right solution for short-run color needs - the right quality, the right turnaround, and the right price.

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Who's Using Variable Data Printing?

Variable data printing (VDP) spans the gamut from the simple "Dear Bill" mail merge to the completely personalized piece with changing color images. The common thread is that the printed end-product is driven by the customer's database. Basically, the more you know about your target audience, the more you can customize your appeal.

VDP was formerly the exclusive domain of direct mass mailers, but the new age of VDP has empowered associations, non-profits, software companies, health care providers, colleges and universities, ad agencies, and corporations to put previously untapped data to use in personalizing their message. Whether it's a postcard of your exact "dream car"or a personalized benefit statement in a full-color booklet, businesses are embracing the selling power of VDP and realizing the benefits.