Cross Media

What is a Cross Media Campaign?

A Cross Media Campaign combines direct mail, email, and online communications on a one-to-one basis and provides multiple opportunities to "touch" every recipient.

What Can a Cross Media Campaign Provide for Your Organization?

Increased ROI (return on investment) and ability to quantify the success of a campaign.
2 to 5 times greater response rates than traditional direct mail.
More opportunities to interact with audiences on a one-to-one basis.
The ability to view customer responses and create your database in real time.
Encouraged submission of email addresses and the ability to fine-tune your email lists.

Three Stages of a Cross Media Campaign

ATTRACT

Increase the number of "touches" to your prospect by combining direct mail and email in your campaign.
Increase response rate by introducing variable data, versioning, and personalized URLS (PURLS) or general URLS (GURLS).

INTERACT

Integrated personalized microsite created specifically for the mail or email recipient.
Increase your knowledge of the prospect through surveys on personalized landing pages.
Personalized email follow-up or lead offer.

REACT

Instantaneous lead notification sends responses to your sales team or project managers.
Online "dashboard" displays real-time campaign performance and lead distribution and can be easily downloaded into a courtesy reply mail (CRM).

Balmar Cross Media is a set of new tools for new marketing challenges.

Most marketing organizations are scrambling to find less costly, yet more effective, methods to reach potential customers, members, or donors while achieving these strategic goals:

Quantifying and measuring the value of marketing programs and investments
Growing knowledge and insight into your customer’s decision making
Upgrading the efficiency and effectiveness of the marketing organization
Obtaining real-time campaign performance measurement and lead distribution

At the same time, marketers are looking for tactical ways to:

Improve response rates
Offer multiple contact and response channels
Automatically append updated information to the existing database
Provide real-time, online tracking of campaign results
Increase the ability to accurately profile prospects

Balmar Cross Media provides all of these benefits and more, allowing you to attract new prospects, meaningfully interact with them, and react to their responses.

Click here (pdf) for a detailed brochure on Balmar's Cross Media Solutions.